Would 3G spectrum benefit enterprises ?
At one end, the economy is melting down and that is crippling, at the same time asat other end, a brand new technology is knocking the Telco sector.
Recently, we had seen lot of latest phones being launched within the mobile segment; maximum PDAs were supporting 3G technology. But how would this technology assistancethe enterprises? Will it prove beneficiary?
on the time of monetary stumble, 3G spectrum bid scheduended in be held soon in India will needless to say, feel the warmth. this text will preview the existing scenario of telecom sector and threeG technology.
Starting with, 3G is an acronym for Third Generation and that is a technology for mobile services. the U.S.age of threeG technology in mobile segment will revolutionize the Telco sector with its topspeed knowledgerates and faster mobile connectivity.
Currently, consumers are employing2G facilitiesthat is “voice” targeted. It lets you go onlineto webconnection however the velotowncreeps. While, with 3G, users shall be offered with faster broadband attachion on internet, and also will support facilitieslike mobile televisionand converged communication services. On second note, 3G givesbroader diversityto mobile merchants to pack in additional selection of subscribers as 2G merchants are alin a positionfeeling the crunch in Tier I cities.
3G facilitieswill offer better services, including broadband that webaccess, interactive gaming and download movies, videos and other multimedia features like video conferencing, mobile televisionetc.
The technology is tad late in Indian markets but in other markets a milddecline in 2G investments can also be seen. it is going to take around 4to 6 months to reach in India as auction for spectrum is approaching. The merchants are in a positionwith their infrastructure.
in line with Gartner, by 2010 3G technologies (CDMA 2000 and WCDMA) may have 41% of subscriber base globally. Interestingly, of the 16fivemillion-odd Indian mobile subscribers, CDMA claims only 4fivemillion subscribers, the remaining comprising of GSM subscribers. this implies that GSM merchants can expect a head start. To avid this example, GSM merchants like Airtel are simplygunning to offerthese facilitiesASAP after spectrum allocation bid is over.
Indian subscribers are in a positionto offer3G facilitiesand presently, Indian markets have 15-20% of threeG enabled handsets. Meanwhile, an vitalquerythat strikes eachIndian user,” Is Indian customer in a positionfor threeG?”
without a doubt Indian economy is booming with topincoming middle eleganceand fairlywell doing IT sector, but still topfinishmobiles don't have that strong market appeal. the first actual hindrance in its acceptance is the worthassociated withtechnology which will hike your bills by almaximum50%. Secondly, users should upgrade their handset which might also be a valuey affair.
especially, the merchants need to upgrade their infrastructure to offer3G enabled services. Talking in broader spectrum the challenges associated with faster adoption of this technology in Indian market is the challenge that merchants will face. Many private merchants are offering their facilitieson the bottom possible rate as to perceivethe utmaximummarket percentageagainst the foreign market’s rates.
But concluding all teething issues, the crux is – technology advances, merchants invest and consumers upgrade to them as to not be lest aloof within the race. But, 3G will provide you with a host of multimedia includes and entire entertainment kit for your handhelds.
Meanwhile, the searchion is left to Telco segment, “How they make it to sell HSDPA or 3G phone with cutting-edge multimedia features with average 3G handsets more likely to worthRs 15,000-25,000 in Indian markets?"
没有评论:
发表评论